how new should new be?
At a time of unprecedented change, economic challenge and technology shifts, everything is new and innovation seems to be the solution to many of our challenges.
But can the new thrive without the old? How much new can people take at once?
Once the first adopters of an innovation have latched on to something, can the rest [...]
beware the cover art
Change is really hard.
Whenever one considers changing a system – even if it’s to innovate and improve that system, there are always a number of good reasons to avoid the change altogether and keep things as they are. Is it worth the effort, the risk and the cost to change something that works now? Will [...]
go beyond benefit
I love the truth.
The more I understand the truth of a subject, the better I can understand it. The more transparent a process, the more likely it can be made to work. The more honest a person is, the better I can trust them. Honesty and truthfulness are foundations for how society works and for [...]
want a strong brand? stop branding
Over the last 100 years or so, a kind of religious faith has emerged in business: the cult of Branding. Adherents to this faith believe that a brilliant logo, a compelling slogan and just the right name will build growth, margin and customer loyalty.
But does the “Branding” create a brand? Or is it the company [...]
ten persuasion rules
How can a company spend millions of dollars on award winning advertising, but still not sell more products? Why do public speakers, when they follow all the rules given to them in public speaking courses, still bore their audiences? How can a salesman, trained in the art of closing a sale, still be ineffective?
Perhaps they’re [...]