Is marketing spinning?
Or is it something else?
Can it be about a new context, a new purpose?
Can it be about changing processes to better suit a hungry market?
Can it be about transformation…even innovation?
Can it be more about following desire lines and less about worrying about commercials?
I believe that it can be.
That’s why I apply the discipline that comes from understanding customer demand and desire lines to everything I do…because it gets to the core of why people do things, how they change, and what can they become.